Discuss how firms manage channel cooperation and conflict.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:34 AM

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Discuss how firms manage channel cooperation and conflict.

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Managing channel cooperation and conflict is crucial for firms to ensure the effective distribution of their products and services A distribution channel refers to the set of intermediaries and proces...View the full answer

Marketing Management

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