Discuss LOreal Pariss message strategy and creative strategy in light of its slogan and use of brand

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Discuss L’Oreal Paris’s message strategy and creative strategy in light of its slogan and use of brand ambassadors. Do you think L’Oreal Paris has adapted its IMC strategy effectively in the Middle East?

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Marketing Management

ISBN: 9781292092621

15th Global Edition

Authors: Philip Kotler, Kevin Keller

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