Discuss the role of direct marketing and identify the key direct marketing channels.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:34 AM

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Discuss the role of direct marketing and identify the key direct marketing channels.

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The role of direct marketing is to directly communicate with potential customers or target audiences in order to promote products services or ideas It involves using various channels to reach consumer...View the full answer

Marketing Management

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