=+Does the marketing vice president have adequate authority and responsibility for company activities that affect customers' satisfaction?

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Marketing Management

ISBN: 9780133856460

12th Edition

Authors: Philip Kotler , Kevin Keller

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Question Posted: Oct 09, 2024 06:02 AM

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=+Are the marketing activities optimally structured along functional, product, segment, end-user, and geographical lines?
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=+Does the marketing vice president have adequate authority and responsibility for company activities that affect customers' satisfaction?

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Marketing Management

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