Evaluation of Alternatives Identify at least five alternative product options that you are interested in. Narrow down your selection to two or three choices. Which are the most feasible? What are the pros and cons of each?

The purpose of this miniproject is to increase your understanding of the process that consumers go through when making a purchase decision. First, select one of the following products (or some other product of your choice) that now, or in the future, you might be in the market for:
• New or used car • Spring break vacation • Apartment • Computer or smartphone