Explain how companies use product differentiation to create market value.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:06 AM

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Explain how companies use product differentiation to create market value.

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Product differentiation is a marketing strategy that companies use to distinguish their products or services from those of their competitors The goal is to create a unique and appealing position in th...View the full answer

Marketing Management

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