Explain the process of marketing planning.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:34 AM

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Explain the process of marketing planning.

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Marketing planning is a systematic process that helps organizations define their marketing objectives identify target markets develop effective strategies and allocate resources to achieve their goals ...View the full answer

Marketing Management

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