Explain the role cultural, social, and personal factors play in consumer behavior.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:34 AM

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Explain the role cultural, social, and personal factors play in consumer behavior.

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Consumer behavior is influenced by a variety of factors including cultural social and personal factors These factors shape an individuals attitudes be...View the full answer

Marketing Management

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