Intuit develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individual consumers. The company was founded in 1983 by a former Procter & Gamble employee, Scott Cook, and a Stanford University programmer, Tom Proulx, after Cook realized there must be a better way to automate his bill-paying process. For over 35 years, Intuit’s mission has been to “revolutionize people’s lives by solving their important business and financial management problems..........

Questions

1. Why are consumer research and design thinking so critical to Intuit’s success?

2. What value does Intuit create for its customers?

3. What are the challenges Intuit faces in the near future?