Explain the two major links between the seller and the final buyer in the global value delivery

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Explain the two major links between the seller and the final buyer in the global value delivery network. Why is a whole-channel view important for a firm’s distribution choices?

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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Question Posted: Mar 20, 2024 03:00 AM

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Explain the two major links between the seller and the final buyer in the global value delivery

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In the complex world of global value delivery networks two major links bridge the gap between the seller and the final buyer 1 Intermediaries These ar...View the full answer

Marketing An Introduction

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