Explain the two major links between the seller and the final buyer in the global value delivery
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Explain the two major links between the seller and the final buyer in the global value delivery network. Why is a whole-channel view important for a firm’s distribution choices?
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In the complex world of global value delivery networks two major links bridge the gap between the seller and the final buyer 1 Intermediaries These ar...View the full answer
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Related Book For
Marketing An Introduction
ISBN: 9781292294865
14th Global Edition
Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
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