Find an example of a local retailer in your community that uses online, mobile, and social media

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Find an example of a local retailer in your community that uses online, mobile, and social media marketing.

Interview the owner of the store or restaurant and ask about the challenges and successes they’ve experienced when implementing this strategy.

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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