=+ How can Digitel use the eight major modes of the communications mix to best advantage?

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=+• How can Digitel use the eight major modes of the communications mix to best advantage?

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Marketing Management

ISBN: 9780136026600

13th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 10, 2024 02:00 AM

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=+ What communications objectives are required for Digitels new PDA launch?
=+ Which communication tools would you use to boost sales of the Digitel 1000 PDA six months after launch?
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=+ How can Digitel use the eight major modes of the communications mix to best advantage?

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Marketing Management

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