Identify the six steps in the Strategic/ Consultative Selling Model and the outlined six-step presentation plan. Do
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Identify the six steps in the Strategic/ Consultative Selling Model and the outlined six-step presentation plan. Do these steps have global applicability, or are they only used for selling in the home-country market? What special challenges face a sales representative outside his or her home country?
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Related Book For
Global Marketing Management
ISBN: 9780130332714
4th Edition
Authors: Warren J. Keegan, Mark C. Green
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