How does management's orientation (i.e., ethno- centric, polycentric, or regiocentric) correlate with decisions about sales force nationality?

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How does management's orientation (i.e., ethno- centric, polycentric, or regiocentric) correlate with decisions about sales force nationality? What other factors affect sales force composition?

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Global Marketing Management

ISBN: 9780130332714

4th Edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Oct 10, 2024 12:00 PM

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How does managements orientation (e.g., ethnocentric, polycentric, or regiocentric) correlate with decisions about sales force nationality? What other factors affect sales force composition?
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How does management's orientation (i.e., ethno- centric, polycentric, or regiocentric) correlate with decisions about sales force nationality?

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Global Marketing Management

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