Provide answers to the questions below:

1. What is convergence? How is convergence affecting Sony? Kodak? Nokia?
2. Explain some of the main issues involved in setting up a global e-commerce business.
3. What is the difference between a consumer sales promotion and a trade sales promotion? Describe the various types and purposes of using coupons, like free-standing inserts and on-pack coupons.
4. How does management's orientation (e.g., ethnocentric, polycentric, or regiocentric) correlate with decisions about sales force nationality? What other factors affect sales force composition?