Why are infomercials, sponsorship, and product placement growing in importance for global marketers?1. Do you think that
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Why are infomercials, sponsorship, and product placement growing in importance for global marketers?1. Do you think that ads proclaiming Adidas' heritage will be effective in helping build the brand in the United States?
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Related Book For 
Global Marketing Management
ISBN: 9780130332714
4th Edition
Authors: Warren J. Keegan, Mark C. Green
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