If market research reveals differences in consumer preferences from country to country, do you think P&G should

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If market research reveals differences in consumer preferences from country to country, do you think P&G should modify its products accordingly or ignore the research findings and offer a standardized product?

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Marketing Management

ISBN: 9780133871319

7th Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Oct 08, 2024 06:04 AM

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If market research reveals differences in consumer preferences from country to country, do you think P&G should

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Marketing Management

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