If Shih decides to relaunch the Acer brand in the United States, what strategy do you recommend?

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If Shih decides to relaunch the Acer brand in the United States, what strategy do you recommend? Should he focus on the consumer market? Or should he target corporate users?1. Assess the market opportunities in Vietnam for both American consumer-products companies and American industrial-products companies. What is the nature of the opportunity? 2.Nike and several other well-known American companies are sourcing some of their production in Vietnam, thereby taking advantage of a labor force that is paid the equivalent of $2 per day or less. Are goods labeled "Made in Vietnam" likely to find widespread acceptance among American consumers?

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Global Marketing Management

ISBN: 9780130332714

4th Edition

Authors: Warren J. Keegan, Mark C. Green

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