Shih cites McDonald's as a source for many of his business ideas. If, in turn, managers at
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Shih cites McDonald's as a source for many of his business ideas. If, in turn, managers at Legend were to learn from Acer's successes and mistakes, what would those lessons be?
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Related Book For
Global Marketing Management
ISBN: 9780130332714
4th Edition
Authors: Warren J. Keegan, Mark C. Green
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