Shih cites McDonald's as a source for many of his business ideas. If, in turn, managers at

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Shih cites McDonald's as a source for many of his business ideas. If, in turn, managers at Legend were to learn from Acer's successes and mistakes, what would those lessons be?

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Global Marketing Management

ISBN: 9780130332714

4th Edition

Authors: Warren J. Keegan, Mark C. Green

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