Integrated marketing communications are highly coordinated. Identify a new product or service and research the IMC across

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Integrated marketing communications are highly coordinated.

Identify a new product or service and research the IMC across different platforms and media. Is the message consistent?

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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Question Posted: Mar 20, 2024 03:00 AM

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Integrated marketing communications are highly coordinated. Identify a new product or service and research the IMC across

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Lets consider a hypothetical new product a smart wearable fitness device called FitTech Band This device tracks various fitness metrics such as steps ...View the full answer

Marketing An Introduction

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