=+Is the sales force organized along the proper principles of specialization (territory, market, product)?

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Marketing Management

ISBN: 9780133856460

12th Edition

Authors: Philip Kotler , Kevin Keller

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Question Posted: Oct 09, 2024 06:02 AM

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=+ Is the sales force large enough to accomplish the company's objectives?
=+ Are there enough (or too many) sales managers to guide the field sales representatives?
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=+Is the sales force organized along the proper principles of specialization (territory, market, product)?

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Marketing Management

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