Look to role models. What other companies have been successful with similar branding efforts? Are there any

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Look to role models. What other companies have been successful with similar branding efforts? Are there any people or programs internal to the firm that exemplify desired characteristics for the brand?

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Marketing Management

ISBN: 9780133871319

7th Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Oct 08, 2024 06:04 AM

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Look to role models. What other companies have been successful with similar branding efforts? Are there any

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Marketing Management

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