Make recommendations on how Rolls-Royce can re-engage with customers and other stakeholders, and restore their confi dence
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Make recommendations on how Rolls-Royce can re-engage with customers and other stakeholders, and restore their confi dence and trust in its products.
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Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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