Identify the marketing environmental factors in the case. Discuss the possible effects of these factors on Rolls-Royce
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Identify the marketing environmental factors in the case.
Discuss the possible effects of these factors on Rolls-Royce and Airbus.
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Related Book For 
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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