Other than Rolls-Royce and Airbus, identify the other stakeholders in the case and assess the effect on
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Other than Rolls-Royce and Airbus, identify the other stakeholders in the case and assess the effect on them of the ‘Qantas Moment’
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Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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