Many citizens of India fit into the group of consumers known as the bottom of the pyramid

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Many citizens of India fit into the group of consumers known as the bottom of the pyramid (BOP). What strategies could Walmart execute through Flipkart to serve consumers in this group?

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Marketing Real People Real Choices

ISBN: 9780135199893

10th Edition

Authors: Solomon, Michael R

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Question Posted: Jul 09, 2024 10:02 AM

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Many citizens of India fit into the group of consumers known as the bottom of the pyramid (BOP). What additional strategies could Walmart execute through Flipkart to serve consumers in this group?
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Many citizens of India fit into the group of consumers known as the bottom of the pyramid

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Marketing Real People Real Choices

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