Many citizens of India fit into the group of consumers known as the bottom of the pyramid

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Many citizens of India fit into the group of consumers known as the bottom of the pyramid (BOP). What additional strategies could Walmart execute through Flipkart to serve consumers in this group?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 02, 2024 09:09 AM

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Many citizens of India fit into the group of consumers known as the bottom of the pyramid

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Marketing Real People Real Choices

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