McDonalds did very well during the recession in the late 2000s. With the world economy turning around

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McDonald’s did very well during the recession in the late 2000s. With the world economy turning around for the better and then tottering, should McDonald’s change its strategy? Why or why not?

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Marketing Management

ISBN: 9780133871319

7th Edition

Authors: Philip Kotler, Kevin Keller

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