On October 25, 1985, Emirates Airline flew its first flights from Dubai to Karachi and Mumbai, using aircraft that were wet-leased from Pakistan International Airlines. The airline was launched on the urgent directives of Sheikh Mohammed bin Rashid al Maktoum, the then Minister of Defense of the United Arab Emirates and a member of the royal family of Dubai, to create an airline that would “look good, be good, and make money.” The airline that started with two aircraft—Boeing 737 and an Airbus 300 B4—is a global aviation leader today, with a fleet size of 270 airplanes. From its hub in Dubai, Emirates flies to nearly 160 destinations in 85 countries across six continents. The airline has a diverse workforce of more than 60,000 people from 160 different nationalities who help make it a truly global company. It has developed a loyal customer base around the world thanks to its modern aircraft, award-winning services, regional and international cuisine, and comfortable travel experience...........

1. With the global aviation sector facing increasing challenges, how can Emirates retain customers?

2. How can Emirates remain competitive and enhance customer satisfaction?

3. Why is customer loyalty important in the air travel industry? How can Emirates benefit from CRM in the digital age?