=+Pick an industry. Classify firms according to the four different roles they might play: leader, challenger, follower

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=+Pick an industry. Classify firms according to the four different roles they might play: leader, challenger, follower and nicher.

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Marketing Management

ISBN: 9780136026600

13th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 09, 2024 09:00 AM

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=+Pick an industry. Classify firms according to the four different roles they might play: leader, challenger, follower

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Marketing Management

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