Pick an industry. Classify firms according to the four different roles they might play: leader, challenger, follower

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Pick an industry. Classify firms according to the four different roles they might play: leader, challenger, follower and nicher. How would you characterise the nature of competition? Do the firms follow the principles described in this chapter?

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Marketing Management

ISBN: 9780131452589

3rd Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 08, 2024 04:02 AM

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Pick an industry. Classify firms according to the four different roles they might play: leader, challenger, follower

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Marketing Management

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