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Marketing Management(3rd Edition)

Authors:

Philip Kotler, Kevin Lane Keller

Free marketing management 3rd edition philip kotler, kevin lane keller 9781292093239
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ISBN: 9781292093239

Book publisher: Pearson College Div

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Book Summary: The classicMarketing Managementis an undisputed global best-seller – anencyclopaediaof marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:A structure designed specifically to fit the way the course is taught in Europe.Fresh European examples which make students feel at home.The inclusion of the work of prominent European academics.

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