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Marketing(10th Edition)

Authors:

Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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ISBN: 9780324591095

Book publisher: South-Western College Pub

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Book Summary: With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have you saying, ''Now that's marketing.'' You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store.

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