Marketing Management European Edition(4th European Edition)
Authors:
Philip Kotler, Kevin Lane Keller
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Book details
ISBN: 9781292248448
Book publisher: Pearson College Div
Book Summary: The classicMarketing Managementis an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:· A structure designed specifically to fit the way the course is taught in Europe.· Fresh European examples which make students feel at home.· The inclusion of the work of prominent European academics.·
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