Prepare a report that explains in detail the decision-making process for the product in your purchase scenario.
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Prepare a report that explains in detail the decision-making process for the product in your purchase scenario.
The purpose of this miniproject is to increase your understanding of the process that consumers go through when making a purchase decision. First, select one of the following products (or some other product of your choice) that now, or in the future, you might be in the market for:
• New or used car • Spring break vacation • Apartment • Computer or smartphone
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