SBUs, as shown in the table below: (a) Prepare the BCG (Boston Consulting Group) matrix for Ajaxs

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SBUs, as shown in the table below: image text in transcribed

(a) Prepare the BCG (Boston Consulting Group) matrix for Ajax’s SBUs.

(b) What are the strategic implications of Ajax’s BCG matrix?

(c) What are the general drawbacks of using the BCG matrix in the strategic planning?

(d) Is there a relevant alternative portfolio planning model to the BCG matrix?

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Marketing Management : A Relationship Approach

ISBN: 9798474275802

2nd Edition

Authors: Hollensen, Svend

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Question Posted: Oct 16, 2024 04:00 AM

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SBUs, as shown in the table below: (a) Prepare the BCG (Boston Consulting Group) matrix for Ajaxs

Question:

SBU Ajax SBU market share (%) Largest competitor's market share (%) Market growth rate (%) Dollar sales ($ millions) A 30 10 00 8 5.0 B 40 20 14 2.0 C 10 40 5 1.0 D 10 30 16 0.5

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Marketing Management : A Relationship Approach

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