SBUs, as shown in the table below: (a) Prepare the BCG (Boston Consulting Group) matrix for Ajaxs
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SBUs, as shown in the table below:
(a) Prepare the BCG (Boston Consulting Group) matrix for Ajax’s SBUs.
(b) What are the strategic implications of Ajax’s BCG matrix?
(c) What are the general drawbacks of using the BCG matrix in the strategic planning?
(d) Is there a relevant alternative portfolio planning model to the BCG matrix?
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Related Book For
Marketing Management : A Relationship Approach
ISBN: 9798474275802
2nd Edition
Authors: Hollensen, Svend
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