Select any industry of interest to you and identify several competing firms. Using Miles and Snows Strategy

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Select any industry of interest to you and identify several competing firms. Using Miles and Snow’s Strategy Types, identify the following:
(1) a firm that you believe is a prospector;
(2) a firm that you believe is an analyzer;
(3) a firm that you believe is a defender;
(4) a firm that you believe is a reactor. What characteristics of each led you to conclude they belong in their respective strategy type?

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Marketing Management

ISBN: 978-1259637155

3rd edition

Authors: Mark Johnston, Greg Marshall

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