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The forces of globalization have continued to propel organizations to invest in strong brand names through advertising.

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The forces of globalization have continued to propel organizations to invest in strong brand names through advertising. Why do you think this is the case?

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John Kago
Am a processional practicing accountant with 5 years experience in practice, I also happens to have hands on experience in economic analysis and statistical research for 3 years. am well conversant with Accounting packages, sage, pastel, quick books, hansa world, etc, I have real work experience with Strata, and SPSS
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Global Marketing Management

Global Marketing Management

ISBN: 9780199609703,9780191005718

3rd Edition

Authors: Kiefer Lee , Steve Carter

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