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What does it mean when an organization adopts a standardization approach to international marketing communications? Under what

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What does it mean when an organization adopts a standardization approach to international marketing communications? Under what circumstances might a standardization approach not work?

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Mugdha Sisodiya
My self Mugdha Sisodiya from Chhattisgarh India. I have completed my Bachelors degree in 2015 and My Master in Commerce degree in 2016. I am having expertise in Management, Cost and Finance Accounts. Further I have completed my Chartered Accountant and working as a Professional. Since 2012 I am providing home tutions.
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Global Marketing Management

Global Marketing Management

ISBN: 9780199609703,9780191005718

3rd Edition

Authors: Kiefer Lee , Steve Carter

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