The term competitive advantage is not a concept which is easily understood. How would you defi ne
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The term ‘competitive advantage’ is not a concept which is easily understood. How would you defi ne the term? How would you analyse it in order to help organizations to develop and manage it?
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PALASH JHANWAR
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Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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