The Thomas Cook Group is probably the oldest and best-known travel and tourism company. It traces its

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The Thomas Cook Group is probably the oldest and best-known travel and tourism company. It traces its origins back to 1841 and now caters to around 23 million global customers a year.

Back in the 1800s, it believed in offering alternative, virtuous, and learning-based leisure activities. Today, in addition to the core purposes of providing relaxing holidays to their customers, Thomas Cook actively aims to provide sustainable and responsible tourism packages. Their stated mission is to manage all of their activities (and the impact of their customers) in a sustainable manner. Sustainable tourism involves ensuring that the company makes a positive difference to the people and to the environment at package destinations. Travel and tourism companies like Thomas Cook recognize that it is vital that popular destinations are preserved, and not just for environmental reasons.

1.Sustainable tourism means taking a holistic and broad view of the responsibilities of a travel and tourism business. Outline a likely checklist of considerations.
2.Choose a popular regional destination for overseas tourists. Research the steps being taken by global travel companies and legislators to protect and preserve the destination.

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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