Theme and event years have been used by several countries as a tourism marketing strategy. Why are

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Theme and event years have been used by several countries as a tourism marketing strategy. Why are these theme/event years a good platform for IMC?

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Marketing And Managing Tourism Destinations

ISBN: 9781032380698

3rd Edition

Authors: Alastair M. Morrison

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Question Posted: Jan 22, 2024 05:00 AM

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Theme and event years have been used by several countries as a tourism marketing strategy. Why are

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Integrated Marketing Communication IMC is a strategic approach that organizations use to deliver a c...View the full answer

Marketing And Managing Tourism Destinations

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