=+Think of various product categories. How would you classify yourself in terms of the various segmentation schemes?

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Marketing Management

ISBN: 9780136026600

13th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 10, 2024 01:00 AM

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Think of various product categories. How would you classify yourself in terms of the various segmentation schemes? How would marketing be more or less effective for you depending upon thesegment...
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=+Think of various product categories. How would you classify yourself in terms of the various segmentation schemes?

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Marketing Management

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