understand the meaning, importance and the evolution of the marketing concept AppendxiLO1

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Essentials Of Marketing Management

ISBN: 9780415553476

1st Edition

Authors: Geoffrey Lancaster, Lester Massingham

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Question Posted: Jul 20, 2024 07:05 AM

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appreciate the factors which have given rise to the need for a more strategic approach to marketing management AppendxiLO1
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understand the meaning, importance and the evolution of the marketing concept AppendxiLO1

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Essentials Of Marketing Management

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