What are SIAs Points-of-Parity (POP) and Points-of-Differentiation (POD)?

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What are SIA’s Points-of-Parity (POP) and Points-of-Differentiation (POD)?

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Marketing Management

ISBN: 9780133871319

7th Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Oct 08, 2024 06:04 AM

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What are SIAs Points-of-Parity (POP) and Points-of-Differentiation (POD)?
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What are SIAs Points-of-Parity (POP) and Points-of-Differentiation (POD)?

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Marketing Management

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