What are the characteristics of a good destination brand?

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Marketing And Managing Tourism Destinations

ISBN: 9781032380698

3rd Edition

Authors: Alastair M. Morrison

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Question Posted: Jan 22, 2024 05:00 AM

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What are the characteristics of a good destination brand?

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A destination brand is a combined perception that people hold about a certain area or country Its a vital element for tourism promotion The following ...View the full answer

Marketing And Managing Tourism Destinations

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