How much should IKEA customize its products and retail environment to fit local tastes? Could excessive customization
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How much should IKEA customize its products and retail environment to fit local tastes? Could excessive customization hurt its brand identity?
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As stated above IKEAs success can largely be attributed to the adap...View the full answer
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Related Book For
Marketing Management
ISBN: 9780135887158
16th Edition
Authors: Philip Kotler, Kevin Keller, Alexander Chernev
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