IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of IKEAs

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IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of IKEA’s strategy, especially as the company continues its global expansion. 

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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