What are the major components of IMC, and how is each component defined?

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Marketing And Managing Tourism Destinations

ISBN: 9781032380698

3rd Edition

Authors: Alastair M. Morrison

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Question Posted: Jan 22, 2024 05:00 AM

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What are the major components of IMC, and how is each component defined?

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IMC stands for Integrated Marketing Communications and it is a strategic approach toward marketing in which all modes and methods of marketing are com...View the full answer

Marketing And Managing Tourism Destinations

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