What is the definition of integrated marketing communications (IMC), and why is this concept important for DMOs?

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What is the definition of integrated marketing communications

(IMC), and why is this concept important for DMOs?

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Marketing And Managing Tourism Destinations

ISBN: 9781032380698

3rd Edition

Authors: Alastair M. Morrison

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Question Posted: Jan 22, 2024 05:00 AM

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What is the definition of integrated marketing communications (IMC), and why is this concept important for DMOs?

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Integrated Marketing Communications IMC is a strategic approach to delivering a unified brand message across various marketing channels to ensure cons...View the full answer

Marketing And Managing Tourism Destinations

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